Plum Ruffles is a relatable, unapologetic creator with a community of over 29.9K followers on Instagram, where she shares the savage realities of motherhood, perimenopause and ADHD, often all colliding at once.

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At the heart of Plum’s content is the community of women she has created, particularly neurodivergent women who think fast and feel everything. Through humour, honesty and plenty of oversharing, Plum creates a space where women can talk openly about the realities of life, motherhood, hormones, mental load and neurodivergence without judgement.

Her community is built around connection and conversation, with Plum hosting sharing circles where there’s no such thing as an overshare. Her content makes women feel seen, understood and reassured that they're not the only ones navigating the beautifully chaotic reality of modern life.

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With her distinctive voice, warm personality and refreshingly unfiltered approach, Plum is a strong fit for brands looking to connect authentically with women through humour, honesty and genuinely relatable storytelling.